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Celebrate National Umbrella Day the Smiley way!
What better way to brighten up your rainy day than with a Smiley umbrella? Ironically (or not), it’s raining today on National Umbrella Day, so keep dry and happy with Smiley. Smiley umbrellas are...
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Smiley London and ‘Happy Cashmere” rock Nee-Hao Chinese New year party and...
Smiley London and ‘Happy Cashmere” rock Nee-Hao Magazine Chinese New year party and fashion show! Chinese New Year’s Eve is becoming more and more popular in London. Nee-Hao and Smiley created an...
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Carlos Diez & Smiley AW14 Collection ‘Run Baby Run’ launches at Madrid...
Smiley is proud to have continued its long-standing tradition of keeping a ‘Smile is always in style’ on the runway at this seasons Madrid Fashion Week. The second collection between the two fashion...
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Smiley “Happy Sports” launches in China at ISPO Beijing!
With the trade show season nearing its climax, globetrotting Smiley CEO Nicolas Loufrani was in China launching Smiley “Happy Sports” to the local press and buying community. As ever the Smiley crew...
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SmileyWorld & Les Livres Du Dragon D’Or retail success!
SmileyWorld is delighted to share news of another huge retail success. Following on from the success of their SmileyWorld stickers, Les Livres du Dragon d’Or (subsidiary of Editis Publishing) have...
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Smiley and Etam welcome Spring Summer the sparkling way!
Spring Summer’s back and Smiley and Etam are pleased to announce the retail launch of a new line of lounge and sleepwear. Smiley have joined forces with Etam this spring summer 2014 to launch a...
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Smiley London launches SS14 collection!
Smiley launched its Smiley London Spring Summer 2014 collection on Thursday 6th March with an exclusive bloggers event at the brands flagship Boxpark store in Shoreditch. This hipsters showcase was...
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SmileyWorld presents the new accessory collection that makes you ‘THINK...
SmileyWorld have partnered with French lifestyle and accessory brand Incidence for a new collection inspired by the electronic and digital world. The concept of this collection uses the slogan ‘think...
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Smiley to feature in Just Dance® 2015
Smiley are excited to announce that they will appear in the much anticipated video game, Just Dance 2015, Ubisoft’s latest installment of the world’s #1 dance game franchise. Happiness is a major...
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Smiley announce new license deal with Bic
Smiley are pleased to announce a new licensing deal with FMCG company Bic, which will see the famous disposable Bic lighters adorned with different Smiley face images and slogans. The range will...
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